Magazine
Automotive Engineering International 2013-04-02
2013-04-02
'Brands are king' is the credo for Chrysler engineering Senior VP of Engineering Mark Chernoby reveals what makes his revitalized team so effective, why it's unique-and what's missing in its connection with Fiat. Directing Tesla's unique trajectory JB Straubel wears far more hats than most automotive CTOs. He talks about vehicle development, his engineering team, and what they've got in the works. Engineering Ford's global product assault Hau Thai-Tang details how his global product development teams are changing to keep pace with faster product cycles, greater product diversity, and an avalanche of new technologies. (Hint: They're benchmarking the CIA.) Closing the hybrid control gap Virtual sensing, architectural tweaks, and faster processors help engineers narrow the cost gap between hybrid and conventional powertrains. Radar love An emerging crop of autonomous vehicles uses ever-vigilant sensors to find their way and avoid collisions.